The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show
Apr 23, 2024
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Coach Paul Sanford discusses the importance of updating buyer presentations in real estate due to new rules and challenges. Topics include winning trust, staying protected, and earning signed contracts. He emphasizes the need to be prepared before June and provides strategies for success.
Agents must update buyer presentations before June to comply with new regulations and stand out in a competitive market.
Buyer consultations should focus on showcasing problem-solving strategies tailored to individual client needs to secure trust and differentiate from competitors.
Deep dives
Preparing for July 1st Buyer Consultations
As the July 1st deadline approaches, agents need to be well-prepared for new regulations. The podcast stresses the importance of being ahead of the curve. Three types of agents are discussed: those ready months in advance, those waiting till the last minute, and those skeptical of the new rules. It emphasizes the necessity of adapting to changes promptly to stay competitive and serve clients effectively.
Importance of Buyer Presentation Preparation
The episode addresses the significance of preparing for buyer consultations as meticulously as listing presentations. It highlights the effort agents invest in demonstrating their value and securing client trust. Agents are urged to develop buyer presentations with detailed problem-solving strategies tailored to individual client needs. The focus is on articulating solutions effectively and differentiating oneself from competitors.
Enhancing Buyer Consultation Materials
Agents are advised to enhance buyer consultation materials by showcasing a spectrum of problem-solving solutions. The emphasis is on presenting specific case studies and client testimonials that demonstrate successful outcomes. The podcast encourages agents to create video content, publish reviews, and provide detailed services beyond standard offerings. By highlighting unique solutions and proving value, agents can establish trust and stand out in a competitive market.
Your buyer presentation has NEVER been more important.
With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.
In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract.
You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!
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