Big Shot Building A Billion-Dollar Shoe Brand From Scratch: Aldo Bensadoun
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Apr 13, 2023 Aldo Bensadoun shares his inspiring journey of building a successful shoe brand, emphasizing the importance of kindness and making decisions based on values. Exploring entrepreneurship by necessity and their initial reservations about retail. How Aldo sold encyclopedias door-to-door. The unexpected journey into the shoe business and their departure from a shoe company due to a disagreement with their boss. Building Skechers and embracing integrity. Cause marketing and the power of Jewish entrepreneurs.
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Encyclopedia Sales
- Aldo Bensadoun learned English by selling encyclopedias door-to-door, despite initially not being fluent.
- His unique sales strategy involved creating a purposely inconvenient payment plan to secure sales.
Broken Promise
- Aldo Bensadoun's former employer reneged on a promise of equity, leading to Bensadoun's departure.
- This fueled Bensadoun's ambition to prove his former employer wrong and build a better company.
Values-Driven Business
- Aldo Bensadoun's company values are love, respect, and integrity.
- He aimed to prove that capitalism and social responsibility can coexist.