Big Shot

Building A Billion-Dollar Shoe Brand From Scratch: Aldo Bensadoun

Apr 13, 2023

Aldo Bensadoun shares his inspiring journey of building a successful shoe brand, emphasizing the importance of kindness and making decisions based on values. Exploring entrepreneurship by necessity and their initial reservations about retail. How Aldo sold encyclopedias door-to-door. The unexpected journey into the shoe business and their departure from a shoe company due to a disagreement with their boss. Building Skechers and embracing integrity. Cause marketing and the power of Jewish entrepreneurs.

45:58

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Episode guests

Aldo Bensadoun

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Episode notes

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Quick takeaways

Building a successful billion-dollar brand requires a commitment to kindness, integrity, and making a positive impact.

Embracing change, adapting to the retail landscape, and achieving success through vertical integration and direct-to-consumer models.

Deep dives

Aldo Benson's Journey: From Humble Beginnings to Retail Success

Aldo Benson, a renowned entrepreneur and founder of the Aldo shoe brand, shares his inspiring journey of starting from humble beginnings. Growing up in Morocco and witnessing his father's dedication to his shoe store and employees, Aldo learned the importance of kindness and integrity in business. He believes that being kind and winning are not mutually exclusive, and that there is a correlation between kindness, success, and making a positive impact. Aldo also discusses pivotal moments in his career, including a principled decision that showed his commitment to his values, as well as refusing a deal with a major brand to stay true to his business model. His story highlights the power of ambition, integrity, and dreaming big to achieve success.

Introduction

2min

Aldo's Background and Initial Reservations about Retail

2min

Entrepreneurship by Necessity

3min

Door-to-Door Sales of Encyclopedias

3min

The Unexpected Journey into the Shoe Business

21min

Building Skechers and Embracing Integrity

2min

Cause Marketing and the Power of Jewish Entrepreneurs

12min

If you have ever wondered if you have what it takes to become an entrepreneur, then listening to Aldo Bensadoun's story could be a life-changing experience. Entrepreneurship is a natural calling for some. For others, it's a destiny that seems to find them. In this episode, Aldo takes us on a journey from his humble beginnings to building a billion-dollar brand that may have never existed if it wasn't for one life-changing decision that turned a loyal employee into a trailblazing founder who still feels like he has something to prove.

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Where To Find Big Shot:

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Harley Finkelstein: ⁠https://twitter.com/harleyf⁠

David Segal: ⁠https://twitter.com/tea_maverick⁠

Production and Marketing: ⁠⁠https://penname.co

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In This Episode, We Cover:

(00:00) Welcome to Big Shot and our guest Aldo Bensodaun