Door-to-Door Sales of Encyclopedias

If you have ever wondered if you have what it takes to become an entrepreneur, then listening to Aldo Bensadoun's story could be a life-changing experience. Entrepreneurship is a natural calling for some. For others, it's a destiny that seems to find them. In this episode, Aldo takes us on a journey from his humble beginnings to building a billion-dollar brand that may have never existed if it wasn't for one life-changing decision that turned a loyal employee into a trailblazing founder who still feels like he has something to prove.

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Where To Find Big Shot: 

Website: bigshot.show⁠

YouTube: ⁠https://www.youtube.com/@bigshotpodcast⁠

TikTok: ⁠https://www.tiktok.com/@bigshotshow⁠

Instagram: ⁠https://www.instagram.com/bigshotshow/⁠

Harley Finkelstein: ⁠https://twitter.com/harleyf⁠

David Segal: ⁠https://twitter.com/tea_maverick⁠

Production and Marketing: ⁠⁠https://penname.co

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In This Episode, We Cover:

(00:00) Welcome to Big Shot and our guest Aldo Bensodaun

(03:10) Aldo’s upbringing 

(06:20) How Aldo sold encyclopedias door-to-door

(11:00) How Aldo ended up in retail after all

(14:45) Why Aldo eventually decided to start his own business 

(20:15) Aldo’s business model – be a capitalist and a fair person

(26:30) The key decisions in Aldo’s life

(27:20) Why Aldo stopped working with their biggest partner

(31:38) How Skechers was created on a napkin

(34:00) Cause marketing and Jewish heritage 

(34:98) What makes Jewish entrepreneurs so unique

(37:00) What Aldo wants you to learn from his life

(41:08) Aldo’s proudest accomplishment

(43:06) Why Aldo feels he still hasn’t made it 

(43:56) Would life have been different if Aldo had stayed with his former boss

(44:55) The ultimate discount setup

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Referenced:

Phi Epsilon Pi: https://en.wikipedia.org/wiki/Phi_Epsilon_Pi

Le Château: https://en.wikipedia.org/wiki/Le_Ch%C3%A2teau

Dr. Martens: https://www.drmartens.com/us/en/ 

Robert Greenberg: https://about.skechers.com/executive-team/

Tikkun Olam: https://en.wikipedia.org/wiki/Tikkun_olam