Building A Billion-Dollar Shoe Brand From Scratch: Aldo Bensadoun
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Cause Marketing and the Power of Jewish Entrepreneurs
In this chapter, the hosts discuss the concept of cause marketing and its relation to their Jewish heritage. They explore their role as businessmen in raising awareness and contributing to causes, specifically mentioning AIDS. They also speculate on the drive for success among Jewish entrepreneurs and suggest that it could be a response to antisemitism.
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