Aldo Bensadoun shares his inspiring journey of building a successful shoe brand, emphasizing the importance of kindness and making decisions based on values. Exploring entrepreneurship by necessity and their initial reservations about retail. How Aldo sold encyclopedias door-to-door. The unexpected journey into the shoe business and their departure from a shoe company due to a disagreement with their boss. Building Skechers and embracing integrity. Cause marketing and the power of Jewish entrepreneurs.