Lenny's Podcast: Product | Growth | Career
Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more
Mar 24, 2024
Kunal Shah, CEO and founder of the fintech success CRED, shares his insights on the evolving Indian startup landscape. He discusses why Indian companies often excel at gaining users but struggle with monetization. Kunal introduces the Delta 4 framework for product efficiency and explores leadership dynamics in Indian startups. The conversation highlights the importance of curiosity, second-order thinking, and learning from failures in navigating challenges. He also emphasizes crafting meaningful experiences for personal growth and success.
01:18:57
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Quick takeaways
- Successful Indian CEOs embody principles akin to Dharma, sustaining founding values.
- Indian startups face challenges of high user acquisition and low revenue per user.
Deep dives
Building Successful Companies in India
In India, successful CEOs like those of Microsoft, Alphabet, and Adobe are emigrants from a culture that values principles akin to Dharma, sustaining the founding principles. Indian startups face the challenge of high user acquisition but low revenue per user (Dows vs. ARPU), necessitating a focus on adapting to unique market dynamics by leveraging brand trust and catering to a low-trust market landscape. The focus on profitability in Indian startups remains a common concern due to historical trading roots, contrasting the capital-heavy approach of internet companies seeking growth over immediate profitability.
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