On Strategy Showcase Ep#1 Connections Role in Effectiveness
Dec 17, 2023
Guests Brian Brydon, Enda Conway, and Ben Nilsen discuss the importance of connections planning in marketing strategy, emphasizing its role in effectiveness and integration. The challenges of fragmented media and measuring effectiveness are explored. The speakers highlight the value of collaboration and platform fit in connection strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Exploring the Contribution of Connection Strategy to Effectiveness
02:43 • 2min
Sponsor Announcement and Introduction of Guests
04:37 • 2min
The Role of Connections Planning in Advertising Effectiveness
06:08 • 17min
The Role of Connections Planning in Effective Campaigns
23:31 • 15min
Hines Ketchup: Celebrating Iconic Status and Engaging Gamers
38:13 • 4min
The Power of Connection Strategies in Advertising
42:34 • 12min