Brian Brydon
SVP, Head of Comms Strategy for Publicis
Best podcasts with Brian Brydon
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Dec 17, 2023 • 55min
Ep#1 Connections Role in Effectiveness
Guests Brian Brydon, Enda Conway, and Ben Nilsen discuss the importance of connections planning in marketing strategy, emphasizing its role in effectiveness and integration. The challenges of fragmented media and measuring effectiveness are explored. The speakers highlight the value of collaboration and platform fit in connection strategies.
