Music Ally Focus Livestreaming in 2024: what do artists and fans want from it now? And what about superfans? On Air CEO Jakub Krampl explains
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Jul 25, 2024 Jakub Krampl, the CEO of On Air, a music live-streaming platform, discusses the transformed landscape of live-streaming since its pandemic boom. He explores how artists are now prioritizing quality content to engage fans. Krampl dives into the evolving expectations of audiences and superfans, emphasizing the importance of high production values. The conversation highlights strategies for connecting with dedicated fans and adapting to a more refined market. Finally, he reflects on the emotional power of music and its influence on fan experiences.
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Livestreaming Maturity in 2024
- Livestreaming went from a pandemic burst to a mature, quality-focused business model.
- Today, it's about seamless access and high-quality content delivery, not experimental or improvised tech.
Genre-Spanning Appeal and Fan Rewatching
- OnAir's service spans genres from classical to rock, not limited to specific artist types.
- Fans enjoy reliving concerts multiple times, whether they attended or not.
Livestreams Boost Album Marketing
- Artists use live streams for album launches and tours, integrating shows with marketing.
- Live stream content supports releases and can be repurposed for various promotional uses.