Music Ally Focus
Livestreaming in 2024: what do artists and fans want from it now? And what about superfans? On Air CEO Jakub Krampl explains
Jul 25, 2024
Jakub Krampl, the CEO of On Air, a music live-streaming platform, discusses the transformed landscape of live-streaming since its pandemic boom. He explores how artists are now prioritizing quality content to engage fans. Krampl dives into the evolving expectations of audiences and superfans, emphasizing the importance of high production values. The conversation highlights strategies for connecting with dedicated fans and adapting to a more refined market. Finally, he reflects on the emotional power of music and its influence on fan experiences.
28:40
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Quick takeaways
- The live streaming industry has matured into a structured business model focused on high-quality content and enhanced user experiences.
- Artists are now leveraging live streaming to engage superfans through exclusive content and integrated promotional strategies, fostering loyalty within their communities.
Deep dives
Transformation of Live Streaming Post-Pandemic
The live streaming landscape has evolved significantly since its explosive surge during the pandemic. Initially, numerous platforms emerged to meet the sudden demand for virtual entertainment as live events were halted, but many failed to sustain themselves due to poor user experiences and lack of content quality. Currently, the industry has matured, transitioning from a buzzword to a more structured business model focused on producing high-quality content and enhancing user experiences. Artists are now integrating live streaming into their overall strategies, using it to supplement income and continually engage with fans.
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