Music Ally Focus

Livestreaming in 2024: what do artists and fans want from it now? And what about superfans? On Air CEO Jakub Krampl explains

Jul 25, 2024

Jakub Krampl, the CEO of On Air, a music live-streaming platform, discusses the transformed landscape of live-streaming since its pandemic boom. He explores how artists are now prioritizing quality content to engage fans. Krampl dives into the evolving expectations of audiences and superfans, emphasizing the importance of high production values. The conversation highlights strategies for connecting with dedicated fans and adapting to a more refined market. Finally, he reflects on the emotional power of music and its influence on fan experiences.

28:40

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Episode guests

Jakub Krampl

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The live streaming industry has matured into a structured business model focused on high-quality content and enhanced user experiences.

Artists are now leveraging live streaming to engage superfans through exclusive content and integrated promotional strategies, fostering loyalty within their communities.

Deep dives

Transformation of Live Streaming Post-Pandemic

The live streaming landscape has evolved significantly since its explosive surge during the pandemic. Initially, numerous platforms emerged to meet the sudden demand for virtual entertainment as live events were halted, but many failed to sustain themselves due to poor user experiences and lack of content quality. Currently, the industry has matured, transitioning from a buzzword to a more structured business model focused on producing high-quality content and enhancing user experiences. Artists are now integrating live streaming into their overall strategies, using it to supplement income and continually engage with fans.

Intro

2min

Exploring Premium Live Streaming for On-Stage Entertainment

2min

The Evolution of Livestreaming: From Pandemic Boost to Quality Content

5min

The Evolution of Livestreaming in Music

17min

Reflecting on Music Influences and Personal Choices

3min

Ep 157: Cast your mind back to 2020, when public spaces were shut down and the world suddenly felt insular and closed. Live-streaming became wildly popular overnight – in fact this podcast began in these circumstances – and many apps and platforms appeared and disappeared to feed the need for watching live events from our homes.

A mere four years later, and live-streaming has matured and the froth has died down. So what is the space like now that it is no longer the buzzword of the moment? How healthy is the livestream ecosystem today compared to the frothy ecosystem a few years ago? And How are artists using live-streaming now? And what do audiences and superfans really want from livestreaming now that they can go to gigs again?
Jakub Krampl, founder and CEO of music livestreaming company On Air talks to us about where live-streaming is in 2024, and what artist teams and audiences really want from live streams and recordings of their favourite artist.

On Air: https://onair.events/

Led Zeppelin - The Song Remains the Same (Madison Square Garden 1973): https://www.youtube.com/watch?v=DtVKz0rv4cg

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