Music Ally Focus

Livestreaming in 2024: what do artists and fans want from it now? And what about superfans? On Air CEO Jakub Krampl explains

Jul 25, 2024
Jakub Krampl, the CEO of On Air, a music live-streaming platform, discusses the transformed landscape of live-streaming since its pandemic boom. He explores how artists are now prioritizing quality content to engage fans. Krampl dives into the evolving expectations of audiences and superfans, emphasizing the importance of high production values. The conversation highlights strategies for connecting with dedicated fans and adapting to a more refined market. Finally, he reflects on the emotional power of music and its influence on fan experiences.
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