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Intro
This chapter delves into the evolution of live streaming in the music industry, particularly since its rise during the pandemic in 2020. It examines the current landscape in 2024, focusing on the changing expectations and engagement of both artists and audiences.
Ep 157: Cast your mind back to 2020, when public spaces were shut down and the world suddenly felt insular and closed. Live-streaming became wildly popular overnight â in fact this podcast began in these circumstances â and many apps and platforms appeared and disappeared to feed the need for watching live events from our homes.
A mere four years later, and live-streaming has matured and the froth has died down. So what is the space like now that it is no longer the buzzword of the moment? How healthy is the livestream ecosystem today compared to the frothy ecosystem a few years ago? And How are artists using live-streaming now? And what do audiences and superfans really want from livestreaming now that they can go to gigs again?
Jakub Krampl, founder and CEO of music livestreaming company On Air talks to us about where live-streaming is in 2024, and what artist teams and audiences really want from live streams and recordings of their favourite artist.
On Air: https://onair.events/
Led Zeppelin - The Song Remains the Same (Madison Square Garden 1973): https://www.youtube.com/watch?v=DtVKz0rv4cg
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