17min chapter

Music Ally Focus cover image

Livestreaming in 2024: what do artists and fans want from it now? And what about superfans? On Air CEO Jakub Krampl explains

Music Ally Focus

CHAPTER

The Evolution of Livestreaming in Music

This chapter delves into the significance of high production value in livestreaming for artists and fans across various music genres. It explores how live streaming has evolved from a novelty to a vital component of marketing and fan engagement, highlighting the importance of creating quality content that is reused across platforms. The discussion also examines strategies to connect with superfans and the collaborative nature of modern music production in the digital age.

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