Speaking of Psychology Creativity, insight and “eureka moments,” with John Kounios, PhD
Aug 18, 2021
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Defining Creativity Broadly
- Creativity involves producing an idea that is new to you and appropriate for a purpose or problem.
- It can include reorganizing elements of thought into something novel and useful, not limited to arts but science and daily life.
Brain Activity in Thinking Styles
- Analytical thinkers exhibit more resting brain activity in frontal lobes linked to focus and cognitive control.
- Insightful thinkers show more left posterior brain activity, facilitating diverse connections and aha moments.
Creativity Involves Both Brain Hemispheres
- Right hemisphere excels at handling novel experiences and generating remote associations in creativity.
- Experts shift creative processing to left hemisphere as tasks become practiced and automatic, like expert musicians improvising smoothly.