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Creativity, insight and “eureka moments,” with John Kounios, PhD

Speaking of Psychology

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Brain Stimulation to Enhance Creativity

Sleep can bring out non obvious ideas, which is why a lot of people have ah. They get ideas in the middle of the night or just as you wake up. Another possibility is using drugs to enhance creativity. I don't think this will become a practical solutionor people in general like, oh, i have to come up with an idea for an advertising campaign. Let me juice my brain lectures.

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