Aha Moments, Creativity and the Brain

“Eureka moments” have led to some of humanity’s greatest achievements in science, medicine, mathematics and the arts. But they’re not always that dramatic -- we’ve nearly all had the experience of solving a nagging problem in a flash of insight when we’re least expecting it. John Kounios, PhD, a professor of psychology at Drexel University, discusses how does this type of creative insight differs from more analytical thinking, where creative insight comes from in the brain, and how can you encourage more creativity in yourself and set yourself up to experience more of these “aha moments.”

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