BE THAT LAWYER

Ed Levy: Building Trust Appreciation and Referrals Through Relationship Marketing

9 snips
Apr 14, 2025
Ed Levy, President of Edventure Promotions and creator of the 'I Love My PI Lawyer' program, shares insights into relationship marketing for personal injury lawyers. He emphasizes the power of authentic client connections, asserting that small gestures like handwritten notes can significantly boost loyalty. Levy discusses how understanding clients personally fosters trust, leading to more referrals. He also highlights the value of curated networking groups to enhance referral opportunities and suggests that genuine appreciation can transform client interactions into lasting partnerships.
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INSIGHT

Experience Drives Client Referrals

  • People forget what you said or did but never forget how you made them feel.
  • Client experience and emotional connection drive referrals more than outcomes in legal services.
ANECDOTE

Origin of Client Gifting Program

  • Ed created the 'I Love My PI Lawyer' program after a PI attorney saw gratitude and improved reviews from clients who received blankets.
  • The program uses thoughtful gifting to enhance client appreciation and loyalty.
ADVICE

Genuine Client Appreciation Advice

  • Think like a person, not a lawyer when marketing; focus on genuine appreciation without asking for referrals directly.
  • Use sincere thank you cards and personal phone calls to build emotional connections beyond transactions.
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