Ed Levy: Building Trust Appreciation and Referrals Through Relationship Marketing

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Apr 14, 2025

Ed Levy, President of Edventure Promotions and creator of the 'I Love My PI Lawyer' program, shares insights into relationship marketing for personal injury lawyers. He emphasizes the power of authentic client connections, asserting that small gestures like handwritten notes can significantly boost loyalty. Levy discusses how understanding clients personally fosters trust, leading to more referrals. He also highlights the value of curated networking groups to enhance referral opportunities and suggests that genuine appreciation can transform client interactions into lasting partnerships.

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INSIGHT

Experience Drives Client Referrals

People forget what you said or did but never forget how you made them feel.
Client experience and emotional connection drive referrals more than outcomes in legal services.

ANECDOTE

Origin of Client Gifting Program

Ed created the 'I Love My PI Lawyer' program after a PI attorney saw gratitude and improved reviews from clients who received blankets.
The program uses thoughtful gifting to enhance client appreciation and loyalty.

ADVICE

Genuine Client Appreciation Advice

Think like a person, not a lawyer when marketing; focus on genuine appreciation without asking for referrals directly.
Use sincere thank you cards and personal phone calls to build emotional connections beyond transactions.

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In this episode, Steve Fretzin and Ed Levy discuss:

Building and nurturing authentic client relationships in professional services
Increasing referrals through trust and engagement
The psychological value of personalized client appreciation
The role of networking and peer communities in growing a legal practice

Key Takeaways:

Small, personal gestures—like handwritten notes or thoughtful gifts—can leave a lasting emotional impact and increase client loyalty.
Lawyers who genuinely engage with clients beyond transactions are more likely to receive organic referrals.
Membership in curated networking groups like Provisors can create structured opportunities to both give and receive high-value referrals.
Understanding what truly matters to a client—personally and professionally—helps legal professionals build trust and long-term partnerships.

"The most important thing, even with no budget at all, is to separate the business from the appreciation and the emotional connections that you're trying to build." — Ed Levy

Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

Thank you to our Sponsors!

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Episode References:

Got Your Attention? by Sam Horn: https://www.amazon.com/Got-Your-Attention-Intrigue-Connect/dp/1626562504

About Ed Levy: Ed Levy is the owner and president of Edventure Promotions, a company built on two core principles: spend clients’ money as if it were our own and exhaust all possibilities to deliver exceptional results. With over 20 years of experience, Ed has led the company to become a trusted partner to globally recognized brands and organizations of all sizes. He created I Love My PI Lawyer—a groundbreaking program that uses curated gifting experiences to help personal injury lawyers deepen client relationships, increase referrals, and stand out in a competitive market. Ed’s approach emphasizes promotional products as strategic communication tools that drive measurable engagement and campaign success. He remains passionate about helping PI lawyers and professionals elevate their marketing strategies through innovative, results-driven solutions.

Connect with Ed Levy:

Website: https://www.edventurepromotions.com/ilovemypilawyer

LinkedIn: https://www.linkedin.com/in/edlevy/ & https://www.linkedin.com/company/edventure-promotions/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

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