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Ed Levy: Building Trust Appreciation and Referrals Through Relationship Marketing

BE THAT LAWYER

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Building Trust in Legal Practice

This chapter emphasizes the importance of trust and emotional connection in the legal profession, particularly in securing repeat and referral business. It discusses the challenges lawyers face in proactively seeking referrals and the need for genuine marketing approaches that focus on personal relationships. By advocating for thoughtful gestures and sincere communication, the chapter highlights how lawyers can foster meaningful client relationships that lead to increased trust and business opportunities.

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