Discover the aspiration economy with Esprit Global Chief Brand Officer, Ana Andjelic

Global Chief Brand Officer at Esprit, Ana Andjelic, discusses the premise behind her book on how social, cultural, and environmental capital changes brands. She explores the concept of curation and taste in the aspiration economy, the relationship between values, ethics, and economic value, and the challenges of implementing brand purpose. She also emphasizes the importance of engaging in the aspiration economy through narrative frameworks, collaborations, communities, and curation.