Curation and Taste in the Aspiration Economy

This chapter explores the concept of curation and taste in the aspiration economy, discussing how taste can be refined and shared. It looks at examples in various fields, from vinyl collectors to coffee connoisseurs, and examines the shift from signaling status through occupation to leisure activities and knowledge. The chapter also discusses how brands can engage with curation and taste, emphasizing the importance of community, collaboration, and storytelling.