2min chapter

Think with Google Firestarters cover image

Discover the aspiration economy with Esprit Global Chief Brand Officer, Ana Andjelic

Think with Google Firestarters

CHAPTER

Exploring the Implementation of Brand Purpose

This chapter explores the concept of brand purpose and the challenges many brands face in successfully implementing it. It highlights brands that have embraced purpose and emphasizes the importance of integrating it throughout the entire value chain.

00:00

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