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2min chapter
Discover the aspiration economy with Esprit Global Chief Brand Officer, Ana Andjelic
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Introduction
The speaker discusses the changing narrative of consumer behavior and status signaling, focusing on individual aspirations rather than traditional markers. The chapter introduces Ana Andjelic, the Global Chief Brand Officer at Esprit, and explores her book 'The Business of Aspiration' which examines the impact of changing status symbols on brand strategy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode