

The Negroni
Aug 4, 2022
This week, Jeffrey Morgenthaler, a renowned Portland-based author and bar owner, dives into the world of the Negroni. He shares his signature recipe and discusses the cocktail's rise from obscurity to cult status, emphasizing the essential role of Campari. Morgenthaler also explores the artistry behind crafting the perfect Negroni, touching on ingredient selection and temperature. With anecdotes about barrel-aging and personal spirit preferences, he highlights the cocktail's enduring appeal and flexibility, while adding a dash of humor about the bartending profession.
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Negroni's Resurgence
- The Negroni's popularity surged recently, unlike other classics like the Manhattan or Martini.
- It seemingly disappeared for a long time, only to be rediscovered by bartenders and drinkers.
Bitterness Boom
- The Negroni's rebirth may be linked to a growing acceptance of bitter flavors in food and drinks.
- Similar to arugula's rise in salads, bitter ingredients like Campari have become more mainstream.
Negroni Origin Myth
- Jeffrey Morgenthaler disputes the traditional Negroni origin story.
- He believes it's more plausible that an Americano variation was based on an American cocktail brought to Italy.