Cocktail College
The Negroni
Aug 4, 2022
This week, Jeffrey Morgenthaler, a renowned Portland-based author and bar owner, dives into the world of the Negroni. He shares his signature recipe and discusses the cocktail's rise from obscurity to cult status, emphasizing the essential role of Campari. Morgenthaler also explores the artistry behind crafting the perfect Negroni, touching on ingredient selection and temperature. With anecdotes about barrel-aging and personal spirit preferences, he highlights the cocktail's enduring appeal and flexibility, while adding a dash of humor about the bartending profession.
59:44
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Quick takeaways
- The Negroni has grown in popularity due to changing culinary trends that embrace bitter flavors, influencing drink choices across America.
- Debunking the traditional creation story, experts suggest the Negroni's origins stem from an American influence on Italian cocktail culture rather than a simple substitution.
Deep dives
The Rise of the Negroni
The Negroni has undergone a remarkable resurgence in popularity, transitioning from a little-known cocktail to a staple in bars across America. Historically, many bartenders were unfamiliar with the drink as recently as two decades ago, marking its cultural evolution. This shift can be attributed to changing palates that have become more receptive to bitter flavors, paralleling trends in food and other beverages. The widespread acceptance of bitter taste profiles, including ingredients like kale and arugula, has likely played a significant role in the Negroni's revitalization.
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