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The Negroni

The Buildout

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The Resurgence of the Negroni

This chapter explores the Negroni cocktail's journey from obscurity to iconic status, highlighting its cultural resurgence and evolving perception among drinkers. Through personal anecdotes and historical analysis, the speaker challenges the traditional narrative of the cocktail's origins and emphasizes the essential role of Campari. The discussion also touches on the artistry of crafting a Negroni, celebrating its complex flavors while addressing variations in recipe and technique.

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