My First Million

Meet The Man Behind Conor McGregor’s +$650M Empire

23 snips
Aug 22, 2023
Guest
Audie Attar
Audie Attar, a notable sports manager and entrepreneur, is best known for managing MMA icons like Conor McGregor and Michael Bisping. He shares behind-the-scenes insights about building McGregor's $650M empire, including the strategic tailoring of the Mayweather fight. Attar delves into the evolution of MMA, the rise of Proper Twelve whiskey, and the challenges of managing high-profile fighters amidst public scrutiny. He highlights how entrepreneurial ventures empower athletes beyond mere sponsorships, reshaping the combat sports landscape.
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ANECDOTE

Conor McGregor's Signing

  • Audie Attar discovered Conor McGregor through Facebook when McGregor had just signed to the UFC.
  • McGregor was initially considering signing with another agency, but Attar's broader vision won him over.
INSIGHT

Attar's Vision

  • Attar's approach to representing McGregor involved a broader vision of creating IP, media, and business ventures beyond transactional management.
  • This vision aligned with McGregor's own ambitions and differentiated Attar from other agents.
ANECDOTE

Proper No. Twelve Whiskey

  • Instead of accepting a whiskey sponsorship, McGregor and Attar co-founded Proper No. Twelve Irish Whiskey.
  • This entrepreneurial venture resulted in a significantly higher return compared to a traditional sponsorship deal.
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