Analyzing High-Stakes Sports Deals and Strategic Management

Episode 487: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk with Audie Attar (https://twitter.com/audieattar) — the man behind Conor McGregor's +$650M empire. Audie pulls back the curtain on the MMA business empire he's built, sharing the behind-the-scenes story of signing and working with big names like Michael Bisping and Conor McGregor. He offers an inside look into the economics of the Mayweather vs. McGregor and dissects the evolution, explosive growth, and structure of MMA. He also addresses the challenges and public criticisms McGregor’s faced. Whether you're an MMA superfan or simply interested in the business side of combat sports, you’ll enjoy this conversation with the manager who helped shape modern MMA.

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com/

Check Out Shaan's Stuff:

• Try Shepherd Out - https://www.supportshepherd.com/

• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant

• Power Writing Course - https://maven.com/generalist/writing

• Small Boy Newsletter - https://smallboy.co/

• Daily Newsletter - https://www.shaanpuri.com/

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Show Notes:

(0:00) Intro

(6:13) Early UFC days

(9:17) Signing Michael Bisping and discovering Conor McGregor

(13:20) How Audie signed Conor

(17:15) What’s it like managing fighters?

(19:45) How they created Proper Twelve

(23:00) The value of owning a brand vs. doing sponsorships

(28:30) McGregor vs. Mayweather payout

(34:00) The appetite for blockbuster boxing matches

(45:00) What was it like after the Proper Twelve exit?

(52:21) How he handles McGregor’s criticisms and allegations

(57:24) Advice to his younger self

(01:03:31) Conor's transition from beloved fighter to highly criticized

(01:09:40) Closing thoughts on UFC

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Links:

• Audie’s Twitter - https://twitter.com/audieattar

• Audie’s IG - https://www.instagram.com/audieattar/

• Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.

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Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

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