Audie Attar

Audie Attar, a notable sports manager and entrepreneur, is best known for managing MMA icons like Conor McGregor and Michael Bisping. He shares behind-the-scenes insights about building McGregor's $650M empire, including the strategic tailoring of the Mayweather fight. Attar delves into the evolution of MMA, the rise of Proper Twelve whiskey, and the challenges of managing high-profile fighters amidst public scrutiny. He highlights how entrepreneurial ventures empower athletes beyond mere sponsorships, reshaping the combat sports landscape.