Build a Better Agency Podcast

EP 465: The five things agency owners do that block agency growth with Drew McLellan

Sep 2, 2024
Agency owners often become their own growth bottleneck. Insisting on a singular way of doing things hampers team development and scalability. The podcast highlights the need for documented systems to prevent knowledge silos. Owners should focus on agency leadership rather than client work to drive growth. Relying on personality over performance can lead to missed opportunities. Finally, understanding financial metrics is critical for maintaining profitability and avoiding overstaffing pitfalls.
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INSIGHT

Owner As Bottleneck Kills Growth

  • Believing your way is the only right way makes you the agency bottleneck.
  • That mindset prevents employees from learning, innovating, and scaling the firm.
ADVICE

Create And Maintain An Agency Playbook

  • Document your core systems and processes and make them the agency way.
  • Update those documents regularly and prioritize the most important playbooks first.
ADVICE

Document High-Impact Processes First

  • Prioritize documenting onboarding, client meetings, and review processes first.
  • Make docs accessible in a central place and require change notes when editing.
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