Every agency should be able to run at 20% profitability on a consistent basis. But as agency owners, sometimes we get in our own way and become the bottleneck to our agency growth.
For this week's solocast, I'm breaking down the five biggest things agency owners do to stifle their agency's growth. Whether it's not being able to get out of the day-to-day operations, or not trusting what your numbers are telling you, these are all things most agency owners encounter at least once while growing and scaling the business.
The good news — you're not alone. These five issues are very common. The bad news — they can be a tough pill to swallow and difficult to course correct once you realize what's happening.
This episode will give you a detailed guide to recognizing these common patterns and behaviors for agency owners and what to do to get your agency back on the path to growth and profitability.
A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
In This Episode:
- Why doing everything your way won't work forever
- The impact of this on agency growth and profitability
- The importance of documenting SOPs and systems and processes and updating them regularly
- How to start documenting SOPs if you don't do this already
- Why serving clients instead of the agency will leave you stuck
- The 3 S's of growing an agency
- Why you need to listen to what your numbers (AGI) are telling you
- Prioritizing performance-based growth over selling on personality or individual reputation
