Spotify: A Product Story

04: Human vs Machine

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Mar 31, 2021
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INSIGHT

Spotify's Machine Learning Evolution

  • Spotify transformed from a music library to a powerful machine learning recommendation engine.
  • Implementing collaborative filtering at Spotify's massive scale was an unprecedented engineering challenge.
ADVICE

Build For Yourself, Then Others

  • Build products for yourself first to leverage your own intuition.
  • Quickly ask, "How many of me are there?" to avoid limiting your product's growth.
INSIGHT

Limits Of Collaborative Filtering

  • Collaborative filtering based solely on playlist co-occurrence misses music specifics and causes odd recommendations.
  • Data noise leads to mistakes humans wouldn't make, exposing limits of black box ML.
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