Building a Product That Recommends New Music

Spotifa was a powerful product. It gave you access to almost all the world's music, but it wasn't very helpful for those who didn't already have that time or knowledge. We call it the afficionato problem. By two thousand 11, we saw the macrowin that we mention in episode three, the shift from curation focus to recommendation focus. And we realized that recommendations needed to become a part of our corps strategy, and that we needed to hire for it.