Spotify: A Product Story cover image

04: Human vs Machine

Spotify: A Product Story

CHAPTER

Creating Machine Learning First Products

Machine learning could revolutionise the way we shop and buy goods. The goal should be to create true machine learning first products, not just incrementally improving your existing product. When accuracy reaches eight out of ten perfect predictions for what you will buy, the business model could change. This is the move from shopping then shipping to shipping then shopping.

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