Spotify: A Product Story cover image

04: Human vs Machine

Spotify: A Product Story

CHAPTER

Machine Learning and Algoritmic Plus Editorial

Algatorial, algoritmic plus editorial was born. It's become a very symbiotic, mutually beneficial relationship that scales and amplifies both humans and machines on either side. We had moved to learning the product, in our case, the play list, instead of building it. But while machine learning on its own just kind of looks in the rearview mirrer and drives in a straight line into the future, with algatorial, we not only away to infuse human creativity and intelligence into the products we create, we found a way for a human to have a hand on the wheel.

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