gtmPRO #41: Stop Losing Customers to 'No Decision'
Sep 13, 2024
B2B tech companies are navigating a chaotic market landscape with buyer cynicism and overwhelming options. The podcast delves into the decline of predictable revenue models and challenges with traditional marketing strategies. It emphasizes the need for personalized communication and understanding buyer dynamics. Additionally, it highlights the importance of aligning sales and customer success to enhance retention, while dissecting the impact of sales compensation structures on purchasing confidence. Tune in for insights on planning for 2025 and beyond.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Navigating B2B Tech Buyer Challenges
02:32 • 18min
Understanding Your Ideal Customer Profile
20:32 • 6min
Understanding Automation through Company Dynamics
26:09 • 2min
Navigating Buyer Behavior
28:06 • 15min
Aligning Sales and Customer Success for Better Outcomes
43:15 • 5min