#41: Stop Losing Customers to 'No Decision'
gtmPRO
Navigating Buyer Behavior
This chapter explores the intricacies of buyer behavior and decision-making, highlighting the importance of addressing core customer issues rather than mere symptoms. It emphasizes the need for organizations to refine their strategies by understanding customer journeys, communicating effectively, and providing clear, value-driven pathways. Moreover, it discusses the impact of sales compensation structures on both customer retention and the overall confidence in purchasing decisions.
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