The AI in Business Podcast
The Essentials on the Digital Transformation of the Automotive Industry - with Don McGuire of Qualcomm
Oct 3, 2023
Don McGuire, Chief Marketing Officer at Qualcomm, discusses the digital transformation of the automotive industry, including the concept of a digital chassis and its components. They also explore the emotional attachment people have to car brands, adding services and enhancements to vehicles, and the impact of new technologies on vehicle valuation and longevity. Additionally, they discuss the potential for car companies to become major tech players and the importance of infrastructure for AI-driven virtual worlds.
22:43
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Quick takeaways
- The digital transformation of the automotive industry involves building a 'digital chassis' consisting of sensors, connectivity, and software infrastructure, enhancing wireless capabilities and enabling new services.
- The digital chassis approach in the automotive industry allows for customization, upgradability, and personalized car experiences, optimizing maintenance, extending vehicle life, and reshaping the business models.
Deep dives
The Digital Chassis in Automotive Manufacturing
The automotive industry is undergoing revolutionary transformation, with automakers now focusing on building a digital chassis alongside the mechanical components of a vehicle. This digital chassis consists of various components, including sensors, connectivity, digital cockpit, visualization, driver assistance, and car-to-cloud connectivity. The shift towards a software-defined vehicle enables automakers to deliver enhanced wireless capabilities, upgradability, and new services to car owners. This digital chassis approach, driven by connectivity, hardware, software, and services, allows automakers to change their business models and establish ongoing customer relationships.
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