Don McGuire, CMO at Qualcomm, discusses AI as a 'sixth sense' in marketing, ensuring ethical integration. He highlights Qualcomm's strategic use of AI and urges professionals to embrace AI for future marketing success.

Don McGuire, CFO of ADP and former EMEA president, shares his unexpected journey back to finance after years in global leadership roles. He reflects on the importance of adaptability and relationship-building in navigating a career shift. The conversation highlights the evolving role of finance, emphasizing strategic insights through AI and enhanced forecasting. McGuire also draws from diverse experiences, including his past as an ice hockey referee, showcasing how unique paths can enrich leadership perspectives. His insights are both inspiring and informative.

Don McGuire, Chief Marketing Officer at Qualcomm, discusses the digital transformation of the automotive industry, including the concept of a digital chassis and its components. They also explore the emotional attachment people have to car brands, adding services and enhancements to vehicles, and the impact of new technologies on vehicle valuation and longevity. Additionally, they discuss the potential for car companies to become major tech players and the importance of infrastructure for AI-driven virtual worlds.