Humans of AI: Presented by Writer
Episode 12: Tapping into AI as a marketing “sixth sense” with Qualcomm’s CMO Don McGuire
Jun 12, 2024
Don McGuire, CMO at Qualcomm, discusses AI as a 'sixth sense' in marketing, ensuring ethical integration. He highlights Qualcomm's strategic use of AI and urges professionals to embrace AI for future marketing success.
20:17
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Quick takeaways
- AI acts as a 'sixth sense' in marketing decisions and customer interactions.
- Qualcomm's ethical integration and strategic adoption of AI maximize business value.
Deep dives
The Evolution and Impact of AI in Marketing and Business
AI, redefined as augmented intelligence, has become an essential tool in marketing and business operations. Don McGuire, Qualcomm's CMO, highlights the transformative power of generative AI in enhancing work processes and customer experiences. By leveraging AI tools such as Rider, Qualcomm has streamlined marketing strategies and improved efficiency.
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