Episode 12: Tapping into AI as a marketing “sixth sense” with Qualcomm’s CMO Don McGuire

In this episode of "Humans of AI," Don McGuire (Chief Marketing Officer at Qualcomm) shares his journey from childhood curiosity in the grocery store to spearheading AI-powered marketing strategies at a global tech leader. Don delves into how AI has become an essential tool in marketing, acting as a "sixth sense" that enhances decision-making and customer interactions. Don also walks listeners through Qualcomm's strategic adoption of AI in a way that ensures ethical integration and maximizes business value. Don leaves us with insights on the future of AI in marketing, urging professionals to embrace this technology to stay ahead in a world that moves at the speed of TikTok.  He inspires us to stay curious and open to exploring how AI can reshape the connection between brands and consumers for the better.

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