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4min chapter
Episode 12: Tapping into AI as a marketing “sixth sense” with Qualcomm’s CMO Don McGuire
Humans of AI: Presented by Writer
Integrating AI Tools into Qualcomm's Marketing Team
This chapter delves into how Qualcomm incorporated AI tools such as Rider into their marketing team, detailing the adoption and deployment process of generative AI technologies. It highlights the development of an adoption and governance model to streamline the vetting process for AI tools, emphasizing the successful increase in tool adoption through training and support.
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