Exploring the Relationship Between Car Brands and Consumers

Today’s guest is Don McGuire, Chief Marketing Officer at Qualcomm. A wireless technology pioneer, Qualcomm invented the foundational technologies for 3G, 4G, and 5G, and today, Qualcomm technology can be found in just about every handset and many devices that we use every day. Qualcomm has diversified its business over the years into different industries, such as automotive, in addition to compute, XR, and more. Don joins us on today’s program to talk about the digital transformation of the automotive industry. He explains the notion of a ‘digital chassis’ essential for enhancing wireless capabilities in modern automobiles and both the hardware and software infrastructure involved. If you’ve enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!