
The Essentials on the Digital Transformation of the Automotive Industry - with Don McGuire of Qualcomm
The AI in Business Podcast
Exploring the Relationship Between Car Brands and Consumers
This chapter explores the emotional attachment people have to car brands, emphasizing how it extends beyond the physical vehicle. It discusses the concept of adding services, software, and hardware enhancements to vehicles and the increasing importance of electronics in add-on value.
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