3min chapter

The AI in Business Podcast cover image

The Essentials on the Digital Transformation of the Automotive Industry - with Don McGuire of Qualcomm

The AI in Business Podcast

CHAPTER

Exploring the Relationship Between Car Brands and Consumers

This chapter explores the emotional attachment people have to car brands, emphasizing how it extends beyond the physical vehicle. It discusses the concept of adding services, software, and hardware enhancements to vehicles and the increasing importance of electronics in add-on value.

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