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Grow Your B2B SaaS
S3E7 - How to price your B2B SaaS to accelerate growth? with Wolter Rebergen
Jan 16, 2024
Wolter Rebergen, VP of Revenue Operations at Younium, delves into B2B SaaS pricing strategies with host Joran Hofman. They cover the importance of pricing in startup success, common pricing mistakes, best practices, challenges in setting pricing, different model packages, and the future of SaaS pricing. Wolter also shares advice on growing MRR and ARR for B2B SaaS founders.
33:51
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Quick takeaways
- Effective pricing aligns with value offered in B2B SaaS for startup success.
- Regular iterations, customer segmentation, and full lifecycle pricing are key for successful B2B SaaS pricing strategies.
Deep dives
The Impact of SaaS Pricing on Startup Success
Pricing in B2B SaaS plays a critical role in a startup's success as it needs to align with the value offered. Transparency in pricing is key, ensuring customers understand the value they receive. Segmentation of customers and evaluating pricing based on different customer segments is crucial for success. Setting the right pricing strategy is essential for go-to-market success, requiring ongoing evaluation and reiteration.
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