What is your pricing approach for your B2B SaaS, and what metrics guide your pricing decisions? Additionally, how do you package your product? In this episode of the 'Grow Your B2B SaaS' podcast, host Joran Hofman engages in a deep dive with Wolter Rebergen, VP of Revenue Operations at Younium, to understand B2B SaaS pricing better. The discussion highlights the significance of effective pricing in fostering B2B SaaS growth, the evolving trends, and its pivotal role in startup success. Drawing from his wealth of experience with various B2B SaaS companies, Wolter shares valuable insights and expertise.
Key Timecode
- (0:37) Show and guest intro
- (1:30) Why you should listen to Wolter Rebergen
- (2:18) The Crucial Role of Pricing in B2B SaaS: A Key Factor for Startup Success
- (3:29) How important is pricing for your go to market strategy?
- (5:18) The Significance of Pricing After Achieving Product-Market Fit
- (6:35) The common Pricing Mistakes in B2B SaaS Companies
- (11:04) The best pricing practices to implement.
- (9:18) The challenges companies run into when setting their pricing
- (13:19) Wolter’s different model packages
- (19:04) Challenges companies run into when setting their pricing
- (21:42) The future of SaaS pricing
- (25:29) How to grow towards 10K MRR
- (26:40) How to grow towards 10 million ARR
- (28:22) Wolter’s crucial advice to B2B SaaS founders
