The Game with Alex Hormozi

The Offer Is King | Ep 530

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Apr 27, 2023
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ADVICE

The Offer Is King

  • Focus on creating an exceptional, irresistible core offer.
  • A strong offer minimizes the need for aggressive selling tactics.
ANECDOTE

Examples of Great Offers

  • Domino's "30 minutes or free" offer, despite average pizza, drove immense growth.
  • FedEx's offer focuses on speed and high value.
INSIGHT

Offer Components

  • Offer believability is crucial; overly generous offers can backfire.
  • High ROI and clear value communication are key for offer effectiveness.
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