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The Offer Is King | Ep 530
The Game w/ Alex Hormozi
How to Make Your Offers Unbelievable
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Each offer has a component of believability, right? There's a famous marketer who said, for every dollar you give me, I'll give you $1,000 back. He ran an ad in the paper and he got zero responses to it. The benefit of having free offers is that you get the highest volume of leads. And so understanding how to use free as a marketer is probably, in my opinion, the single most valuable thing that you can learn how to do.
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