The MAFFEO DRINKS Podcast

067 | Mikko Koskinen | Translating a Local Category to New Markets | Kyrö Distillery

Jul 2, 2024
Guest
Mikko Koskinen
In this chat, Mikko Koskinen, co-founder of Kyrö Distillery, dives into the delicious intersection of food and drink culture. He shares how whiskey can evoke nostalgia and the importance of local knowledge in expanding into new markets. Mikko reflects on the significance of long-term planning and being adaptable in the spirits industry, alongside strategies for authentic brand growth. Personal well-being and fresh perspectives are also highlighted as essential for success, especially in the evolving world of whiskey.
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Transcript
Episode notes
1
Intro
00:00 • 3min
2
The Nostalgic and Strategic Journey of Spirit Consumption
03:09 • 2min
3
Navigating New Markets in the Beverage Industry
04:41 • 29min
4
The Evolution of Gin and the Power of a Growth Mindset
33:40 • 3min
5
The Importance of Detachment in Building a Whiskey Brand
36:17 • 2min
6
Building a Brand: The Infinite Game of Spirit Distillation
38:43 • 3min