067 | Mikko Koskinen | Translating a Local Category to New Markets | Kyrö Distillery
The MAFFEO DRINKS Podcast
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Navigating New Markets in the Beverage Industry
This chapter discusses strategies for expanding a beverage brand into new markets through direct engagement and localized marketing efforts. The speakers explore the importance of understanding regional cultures and consumer behaviors, as well as the challenges posed by competition and external factors. They emphasize the balance between brand authenticity and strategic experimentation to foster meaningful connections and drive growth.
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