Mikko Koskinen

In this chat, Mikko Koskinen, co-founder of Kyrö Distillery, dives into the delicious intersection of food and drink culture. He shares how whiskey can evoke nostalgia and the importance of local knowledge in expanding into new markets. Mikko reflects on the significance of long-term planning and being adaptable in the spirits industry, alongside strategies for authentic brand growth. Personal well-being and fresh perspectives are also highlighted as essential for success, especially in the evolving world of whiskey.

Mikko Koskinen, co-founder of Kyrö Distillery, shares insights on the cultural significance of Finnish rye in spirit production. He discusses the importance of origin and local culture in building a distillery brand. The conversation touches on strategies for storytelling, highlighting Kyrö's unique approach, from crafting whiskey in a sauna to the challenges of marketing premium spirits. They also explore the balance between distillery-first and product-first models, emphasizing trust and education in the evolving landscape of Finnish drinks.