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How Joe Saul-Sehy Grew His Financial Podcast to 180k Listeners

Oct 8, 2024

Joe Saul-Sehy, host of the popular Stacking Benjamins podcast, shares his journey to amassing 180k listeners with a unique mix of humor and finance. He discusses initial challenges and pivotal moments that led to his growth, as well as his creative approach to content and audience engagement. Joe emphasizes the importance of diversifying income streams beyond traditional ads and highlights innovative strategies like newsletters and YouTube. He also reflects on staying authentic and the role of structure in boosting creativity.

58:41

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Joe Saul-Sehy

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Quick takeaways

Joe Saul-Sehy transitioned from financial planning to podcasting, utilizing humor and relatability to engage listeners in financial topics.

Initial struggles in audience growth were overcome by adapting to listener feedback, creating a more relaxed and entertaining podcast atmosphere.

Diversification of content delivery through YouTube and newsletters increased revenue stability and engaged a broader audience demographic.

Deep dives

The Journey to Stacking Benjamins

Joe Saul Sehi shares his unconventional path to creating 'Stacking Benjamins' after transitioning from a financial planner to a financial writer and podcaster. He highlights how leveraging his unique experiences, including public speaking and PR work, provided him with an advantage in building a brand in the personal finance space. Initially starting with a blog, the idea evolved into a podcast, despite early challenges and self-doubt. By embracing his personal journey and recognizing the importance of humor in finance, he crafted a relatable platform for listeners seeking engaging financial advice.

Intro

2min

Navigating the Journey to Podcast Success in Finance

5min

The Birth of Stacking Benjamins

16min

Mastering Podcast Content Creation and Planning

5min

Unlocking Creativity Through Structured Podcast Production

6min

The Evolution of Podcasting: From Ads to Multi-Platform Monetization

3min

Building a Financial Podcast: Lessons in Growth and Monetization

4min

Evolving Podcast Monetization Strategies

5min

Growing Your Podcast: Strategies for Success

10min

10.

Exploring Unique Paths to Audience Engagement in Podcasting

3min

After close to 2000 podcast episodes, Joe Saul-Sehy knows a thing or two about growing an audience.

In fact, his finance podcast, Stacking Benjamins, has amassed a massive following of 180k listeners, with shows averaging around 40k listens/episode.

Joe’s no stranger to awards, either.

Stacking Benjamins was named Best Personal Finance Podcast 3 times by the Plutus Awards, it was called Best Personal Finance Podcast by Kiplinger and Bankrate, and it was awarded the Best Business Podcast title by the Tim Ferriss Show, Startup, and others from the Academy of Podcasters.

Joe shares the details of his journey in this interview: how he initially struggled, what he did to grow the audience, and how "hockey-sticked" his results.

He talks about his recent struggles in podcasting and the events driving his decision to diversify with a view to serving his audience in multiple ways.

He also discusses standing out in a crowd, his ideation process, and why following his “north star” has served him well.

Links & Resources

Stacking Benjamins - https://www.stackingbenjamins.com/
Podcast Studio Pro - https://www.podcaststudiopro.com/
Influencer, by Brittany Hennessy - https://www.amazon.com/Influencer-Building-Personal-Brand-Social/dp/0806538856
Joe’s YouTube channel - https://www.youtube.com/stackingbenjamins
Joe’s Instagram - https://www.instagram.com/stackingbenjaminspodcast
Joe’s Twitter - https://x.com/averagejoemoney

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Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

How Joe Saul-Sehy Grew His Financial Podcast to 180k Listeners

Episode guests