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How Joe Saul-Sehy Grew His Financial Podcast to 180k Listeners
Oct 8, 2024
Joe Saul-Sehy, host of the popular Stacking Benjamins podcast, shares his journey to amassing 180k listeners with a unique mix of humor and finance. He discusses initial challenges and pivotal moments that led to his growth, as well as his creative approach to content and audience engagement. Joe emphasizes the importance of diversifying income streams beyond traditional ads and highlights innovative strategies like newsletters and YouTube. He also reflects on staying authentic and the role of structure in boosting creativity.
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Quick takeaways
- Joe Saul-Sehy transitioned from financial planning to podcasting, utilizing humor and relatability to engage listeners in financial topics.
- Initial struggles in audience growth were overcome by adapting to listener feedback, creating a more relaxed and entertaining podcast atmosphere.
Deep dives
The Journey to Stacking Benjamins
Joe Saul Sehi shares his unconventional path to creating 'Stacking Benjamins' after transitioning from a financial planner to a financial writer and podcaster. He highlights how leveraging his unique experiences, including public speaking and PR work, provided him with an advantage in building a brand in the personal finance space. Initially starting with a blog, the idea evolved into a podcast, despite early challenges and self-doubt. By embracing his personal journey and recognizing the importance of humor in finance, he crafted a relatable platform for listeners seeking engaging financial advice.
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