#233 How Aston Martin Uses Formula 1 To Sell $2 Billion In Sports Cars Annually

Today’s podcast is an interview I recorded at the Las Vegas Grand with Jefferson Slack (Managing Director of the Aston Martin F1 Team) and Renato Bisignani (Global Head of Marketing and Communications at Aston Martin). We talk about the financial relationship between the Aston Martin F1 team and the car company, how Lawrence Stroll has changed the brand, the team’s new $240 million F1 factory, how F1 helps them sell $2 billion in sports cars annually, the impact Liberty Media has had on the sport, and much more. Enjoy!

Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw