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The Joe Pomp Show
#233 How Aston Martin Uses Formula 1 To Sell $2 Billion In Sports Cars Annually
Nov 24, 2023
Discussing Aston Martin's financial relationship with the F1 team, Lawrence Stroll's impact on the brand, the new $240 million F1 factory, how F1 helps sell $2 billion in sports cars annually, and the influence of Liberty Media on the sport.
34:24
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Quick takeaways
- Aston Martin leverages Formula One to boost sports car sales by $2 billion annually.
- Formula One's massive global fan base contributes to Aston Martin's growing customer base and revenue through strategic partnerships.
Deep dives
Aston Martin's Transformation in Formula One
Aston Martin's reentry into Formula One under Lawrence Stroll's ownership has led to a remarkable transformation. Starting with the purchase of Racing Point in 2018, Stroll's vision to integrate the iconic Aston Martin brand resulted in significant success. From evolving the team name and brand alignment to the development of a dedicated fan base, the strategic merger between the Formula One team and Aston Martin Lagonda has been hailed as a great success story in sports.
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