#233 How Aston Martin Uses Formula 1 To Sell $2 Billion In Sports Cars Annually
The Joe Pomp Show
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Exploring the Global Fan Base and Demographic Shift in Formula 1
Exploring the widespread popularity of Formula 1, including its significant fanbase of 1.4 to 1.5 billion annually and its expanding appeal in the United States. The chapter also delves into the demographic shift towards younger audiences and the new marketing prospects arising from this trend.
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