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19min chapter
#233 How Aston Martin Uses Formula 1 To Sell $2 Billion In Sports Cars Annually
The Joe Pomp Show
Aston Martin's Return to Formula One
Exploring the marketing benefits and technological advancements of Aston Martin's return to Formula One, aligning racing heritage with brand strategy to engage customers worldwide and enhance performance characteristics of Aston Martin cars. Delving into the impact of Formula One on Aston Martin's sales, citing high conversion rates at F1 events and attributing a significant portion of sales to the F1 team, showcasing the success of F1 editions in attracting new customers and boosting overall sales.
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