Renato Bisignani

Global Head of Marketing and Communications at Aston Martin

Best podcasts with Renato Bisignani

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Nov 24, 2023 • 34min

#233 How Aston Martin Uses Formula 1 To Sell $2 Billion In Sports Cars Annually

Discussing Aston Martin's financial relationship with the F1 team, Lawrence Stroll's impact on the brand, the new $240 million F1 factory, how F1 helps sell $2 billion in sports cars annually, and the influence of Liberty Media on the sport.