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Renato Bisignani
Global Head of Marketing and Communications at Aston Martin
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Nov 24, 2023 • 34min
#233 How Aston Martin Uses Formula 1 To Sell $2 Billion In Sports Cars Annually
Discussing Aston Martin's financial relationship with the F1 team, Lawrence Stroll's impact on the brand, the new $240 million F1 factory, how F1 helps sell $2 billion in sports cars annually, and the influence of Liberty Media on the sport.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode