Renato Bisignani
Global Head of Marketing and Communications at Aston Martin
Best podcasts with Renato Bisignani
Ranked by the Snipd community
Nov 24, 2023 • 34min
#233 How Aston Martin Uses Formula 1 To Sell $2 Billion In Sports Cars Annually
Discussing Aston Martin's financial relationship with the F1 team, Lawrence Stroll's impact on the brand, the new $240 million F1 factory, how F1 helps sell $2 billion in sports cars annually, and the influence of Liberty Media on the sport.
